Finding the right treats for your dog can feel overwhelming, especially when you are a new dog parent. Walk into any pet store or explore online, and you will find numerous options, each claiming to be the healthiest, tastiest, and most nutritious. Biscuits, dental chews, jerky strips, soft rolls, dehydrated jerky – the variety has exploded in the past few years. And that is genuinely good news, as it means your dog will have more choices, a wider range of tastes, and better quality!
Nonetheless, treats are not just about indulgence. They are used for training, dental care, bonding, and even supporting your dog’s overall health. That is why it is essential to choose brands that prioritise quality ingredients, safety, and real benefits.
Here’s a closer look at some of the best dog treat brands in India in 2026and what makes each one worth considering.
Before Getting into the Brands: What Actually Makes a Good Dog Treat?
Before picking a brand, it’s worth understanding what actually makes a dog treat good in the first place. Here are some of the key factors that you should consider:
-
Protein Source Quality: Is the protein named and specific? ‘Chicken breast’ is better than ‘poultry’, which is better than ‘meat meal’, the less ambiguous, the better.
-
Guaranteed analysis: Check protein percentage (higher is better for meat-based treats) and fat percentage (relevant for weight management and pancreatitis risk).
-
Preservation Method: Air-drying, dehydration, and baking are good. Chemical preservatives like BHA, BHT, and ethoxyquin are not something you want in a daily treat.
-
Additives: Added salt, sugar, artificial colours, and MSG are red flags.
-
Caloric Density: High-fat treats add up quickly. For training treats, especially lean and protein-forward, is the right profile.
Explore the Best Brands for Dog Treats
Now that you know what to look for, let’s explore some of the best dog treat brands available in India.
1. Hearty
Hearty by HUFT is an Indian brand that has built its identity around nutritious, baked biscuits formulated specifically for dogs. The treats are made with one thought – health-first, with fewer artificial additives, real food ingredients, and treats designed to complement rather than undermine a dog’s diet.
What sets them apart: Hearty’s stands out for its transparent ingredient approach and baked format, which keeps fat content lower than fried or extruded alternatives. Their recipes often incorporate functional ingredients like oats, vegetables, and eggs, making them more nutritionally substantive than a standard dog biscuit. For pet parents who want a reliable everyday treat that is not loaded with mystery ingredients, Hearty’s checks the right boxes.
Best for: Dogs who need a lighter, everyday snacking option; puppies being introduced to solid treats; parents who want something Indian-made with a clean label
2. Sara’s
Sara’s Wholesome Food is the in-house brand, owned by HUFT, and has been one of the most genuine origin stories in the Indian pet space. It started with a simple problem – finding clean, trustworthy treats for our own dog, Sara. That question, “Would I give this to my own dog?”, still shapes every product we make today.
Sara’s follows a small-batch, human-grade approach, using farm-fresh, antibiotic-free ingredients with zero preservatives, keeping treats as close to real as possible, just in treat form.
What sets them apart: Sara’s sits in a category of its own, handcrafted, limited-ingredient treats with exceptional transparency. Think single-ingredient lamb jerky, chicken with pumpkin, or slow-cooked fish treats, each made with minimal processing and nothing unnecessary added. The focus is simple: fewer ingredients, better quality, and treats you can actually trust.
Best for: Health-conscious pet parents, dogs with allergies or sensitivities, limited-ingredient treat routines; high-value training rewards
3. HUFT Yummy In My Tummy Biscuits
The Yummy In My Tummy biscuit range brings the brand’s trusted quality standards into the world of treats. Built for daily rewards, these biscuits are made to be simple, reliable, and easy to reach for, whether you’re training, rewarding, or just sharing a small moment with your dog.
What sets them apart: What makes this range stand out is its ingredient-first approach. These biscuits are made with real, whole ingredients, without artificial colours, unnecessary preservatives, or empty fillers. They’re designed to be treats you can give often, without overthinking what’s inside.
Best for: Daily training and rewards, all life stages, pet parents looking for a dependable, everyday treat
4. Chip Chops
Chip Chops is one of the most widely distributed dog treat brands in Indiaand its strength lies in sheer range. From chicken jerky strips and duck wraps to dental sticks and vegetarian options, Chip Chops has built a product library that covers more forms and flavours.
What sets them apart: Chip Chops treats are available in virtually every pet store and e-commerce platform in India, making them a go-to for pet parents who want options without hunting for speciality brands. Their chicken-based strips are a constant: decent protein, recognisable ingredients, and a palatability that most dogs respond well to.
Best for: Multi-pet households who need volume at a reasonable price, parents wanting to rotate flavours and forms, general training and snacking
5. NutriWag
NutriWag treats that are formulated not just for palatability but with specific health benefits built in. Their Calcium Chew Bones, for example, derive extra calcium from eggshells and are specifically designed to support bone density and dental health.
What sets them apart: In a market where most treats are simple meat or biscuit formats, NutriWag’s functional angle is genuinely useful. For dogs that need joint support, dental care, or digestive assistance, having a treat that addresses those needs simultaneously is practical. Their gluten-free formulations and focus on vitamins and minerals put them ahead of generic alternatives in the functional category.
Best for: Dogs above 6 months who need functional supplementation alongside their treat, training and rewarding with an added health benefit, large-breed dogs or seniors who need joint and dental support
6. JerHigh
JerHigh is a Thai-origin brand with significant distribution in India. It has been in the market long enough to have genuine brand recognition among Indian dog parents, and its chicken meat sticks have become a go-to for training in many homes. These are soft, chewy strips made primarily from chicken meat, available in several flavour variants including strawberry, spinach, and bacon.
What sets them apart: JerHigh’s greatest strength is its palatability track record. Even notoriously fussy dogs tend to respond well to JerHigh sticks, making them effective high-value training treats.
Best for: Training, dogs that are difficult to motivate with other treats, pet parents who want easy to find options
7. Gnawlers
Gnawlers is one of the most recognised treat brands in India, and it has built its reputation primarily in the dental chew and rawhide category. The brand’s product range covers compressed rawhide bones, dental sticks, and meat-wrapped chews.
What sets them apart: For dogs that loves chewing, Gnawlers provides a legitimate options for that instinct. Their dental sticks are specifically designed to remove plaque and tartar as the dog chews, not as effective as professional dental cleaning, but meaningfully better than no dental care at all. The range is broad, well-priced, and widely distributed, making it accessible to most pet parents across India.
Best for: Heavy chewers who need an appropriate, durable dental chews, dental hygiene maintenance between professional cleanings, dogs that need extended engagement
8. Canine Craving
Canine Craving has made a strong case for itself by focusing on the air-drying process and minimal processing philosophy. Their approach: use good ingredients, process them as little as possible, and let the natural flavour and nutrition speak for itself.
What sets them apart: Air-drying is one of the best preservation methods available for treats, it removes moisture to concentrate flavour and protein without the nutrient destruction that comes with high-heat processing. Canine Craving’s single-protein and limited-ingredient range is particularly valuable for pet parents managing dogs with food sensitivities or allergies. The treats are dense in nutrition, aromatic (which drives palatability), and free of the artificial preservatives.
Best for: Dogs with food allergies or protein sensitivities, high-value training rewards, health-focused feeding philosophies
9. Dogaholic
Dogaholic is an Indian brand that has carved a niche in the biscuit space, treats formulated with botanicals, herbs, and targeted nutrients that go beyond standard baked biscuits. Their product range includes options addressing digestion, immunity, and coat health, making them an interesting choice for pet parents who want a treat with a purpose.
What sets them apart: What Dogaholic does well is bridge the gap between everyday treat and functional supplement. Rather than giving your dog a plain biscuit, a Dogaholic treat delivers some additional nutritional intent, whether that is the inclusion of turmeric for its anti-inflammatory properties, or oats and probiotics for digestive support. For Indian breeds and mixed breeds prone to skin issues or digestive sensitivity, this is a brand worth exploring.
Best for: Parents who want a treat that does double duty as a daily functional supplement, Indies and mixed breeds with common wellness concerns, general everyday snacking with added intent
10. Twistix
Twistix is a dental treat brand that has found a loyal following in Indias. Their signature twisted stick format is designed for moderate chewing. The textured surface creates mechanical abrasion that helps reduce plaque and tartar as the dog chews. Flavours range from vanilla mint and peanut butter to wheat-free chicken options.
What sets them apart: Twistix differentiates itself through its grain-free formulation and natural flavouring approach. For pet parents who are specifically grain-free feeding and also want a dental chew, Twistix is one of the few options in India that delivers both.
Best for: Grain-free options, dental hygiene maintenance for medium to large breeds
The best dog treats aren’t just about flavour, they’re about trust, quality, and how they fit into your dog’s everyday life.
With Heads Up For Tails, you don’t have to second-guess that choice. From in-house favourites to carefully curated brands, everything is selected with one goal, to help you treat your dog better, every day.
So, what are you waiting for? Explore the HUFT appor visit the nearest store with your pet, and surprise them with the tastiest and healthiest treats!